Brand Positioning

If you have even one competitor who is offering the same product or service that you are, you need a crystal clear brand to differentiate yourself. The challenge is to identify that one place, that one idea, that one promise, which among all of your competitors only you can “own”—now and over time as your industry changes. Identifying that one right position for your brand requires discipline and focus, as it’s a business strategy question as much as a marketing strategy one. Helping companies position their brands is what we have specialized in for over 20 years.

Contact me at jz@zurawgroup.com or 917-604-2790 to discuss what’s possible.